After ten years of rising, xianyuan step sonorous, cast glory, fruitful.
Today's pinko garden, has developed into an area of more than 70 acres, with more than 20000 square meters of standardized production plant and the industry's leading production technology equipment, with a unique brand temperament firmly in the Kainan area of the top three.
Hainan fine fragrant garden food Co., Ltd. general manager Linhewei receives the visit of Phoenix net Hainan
Linhewei, executive director and general manager of Hainan fine fragrance food Co., Ltd., said when receiving the visit of Phoenix net Hainan, he worked together to build a dream. The business development blueprint for the new decade has been clearly outlined, fully confident as the Kainan characteristics of the leisure food industry pilot.
As the leader of the market development of the patina garden, Lin and Wei also explained the product innovation, development bottleneck and future strategy to huangnan, and on how to make full use of the "Internet +", the production, sales and promotion of products, the unique views.
Self-innovation jam new products into market explosion
Guest and General Manager Linhewei
"In fact, there are still a lot of questions about the development of the specialty industry in Kainan," Linhewei said. "Some data show that in 2015, the number of tourists coming to Taiwan from the mainland of China was 4 million, spending 300 billion Taiwan dollars, equivalent to 60 billion yuan. "
"There are also data from Haenamdo showing that there were 60,230,000 visitors to Kainan in 2016, and only 67.2 billion in Kainan. By comparing the data, how much room is there for us. Nearly 20 times Ah, 20 times the development space is waiting for us, so the dream is not a fantasy. "
Linhewei said that in the past, Kainan specialities of a single and traditional, how to the Kainan tropical fruit juice original flavor before consumers? Aromaine Garden has been exploring new processing technology in the food industry, constantly innovating and developing new products. Ten years of development do not forget the original heart, insist on quality as the life of the enterprise, the product as the blood of the enterprise.
In the product development of the "based on Kainan resources, in accordance with consumer demand, in the inheritance of tradition and good at innovative value" as the concept, production of the brand of Kainan products-coconut hard sugar, marshmallow, coconut seed, and coconut powder, coffee powder and other solid drinks, coconut milk pancakes, pepper, dried fruit, chili sauce flavor more than 100 varieties swept the island.
The new products of Pinxiang Garden are also recognized by foreign consumers in Sanya.
Now the commodities launched the "pineapple coconut powder, coconut nougat series, coconut oatmeal crisp series" and "fruit infused candy series", not only enrich the items to cater to the specialty of Hainan mainstream consumer demand, but also enhance the "commodities" brand appeal and the competitiveness of commodities, the brand has become a beautiful name card of Hainan characteristic products.
Lin Hewei revealed that in 2017, the new product with jam made of the soft heart, cake has been on the shelf, products in the market hot selling, to become a explosive product.
The new product LOGO Li Mei "Xiangxiang" and "Tian Li brother" has to meet with consumers, taste the souvenirs square will be rooted in Hainan Island. Hainan Island pin Xiang Yuan by hand with a gift to the feelings of all Chinese and all over the world.
Ten years of glory restarts the journey
Lin Hewei told the Hainan pin Xiang Yuan ifeng.com, all our eager impulse, around the "brand green, natural and healthy" struggling to move forward,
Fundamental to the quality, enterprise management standardization as the cornerstone of the technical innovation, commodities management system successfully constructed a set of standardized quality management system, production, improve product quality and technical content, which is independently developed with independent intellectual property rights products, obtained the customer praise.
The new products of the pin Xiang Garden are more and more popular with consumers
The data from Zhuang Xiaolin, deputy general manager of Hainan taste Garden Food Co., Ltd., showed that:
In 2008, it passed the ISO9001 international quality management system certification, and constantly improved and perfected the management of the enterprise in this strict framework.
In 2009, Xiang Xiang Yuan was awarded the title of "the key leading enterprise of agricultural industrialization in Qionghai", and the honor of "Hainan's most famous product fairs most favored by consumers".
In 2010, four categories of "fragrant garden" trademark were successfully expanded, and the title of "Hainan province agriculture leading enterprise" and "integrity management industry self-discipline model enterprise" were successfully awarded.
In 2011, "Fang Xiang Garden" was awarded the title of "Hainan province famous trademark" and became "vice president of Hainan Coffee Industry Association".
In 2012, the "famous brand brand of Hainan agricultural products" and "2012 top consumer brands in Hainan province" were awarded.
In 2013 and 2015, the title of "Hainan agricultural leading enterprise" continued to be honored two times in succession through monitoring.
In 2016, the pin Xiang Garden continued to obtain the "famous trademark of Hainan province".
The top of the enterprise was in tears in 10th anniversary parties
According to the introduction, taxiang garden has been actively involved in public welfare and charity since 2008. In the 2008 Wenchuan earthquake disaster relief, 2012 Guangdong Shantou Chaonan district after the flood rescue, 2014 Rammasun typhoon Hainan Wenchang disaster relief; 2014 participated in the Guangdong lions lianjiang service team "charity activities; participate in the Qionghai Municipal Women's Federation condolences to maternal and child vulnerable groups tayang town and precise poverty alleviation activities. The total value of funds and materials has been nearly about 5000000 yuan.
The employees in the company's 10th anniversary party sign board.
Lin Hewei said, a copy of honor, one award, full of commodities to adhere to the service concept and constantly struggle sweat more, witness the glory and the development way in the course of ten years. After ten years of development, the pin Xiang Garden has been respected by the market. Full of hope for the future development of stem, will continue to uphold the beginning of the heart, to "fix or nobody see, there are days that deliberately" as the motto, keep in mind the company's vision, mission and values, in the compete Qianfan torrent Yong forefront, preparing for the next ten years. The blueprint has been drawn, and it was at the time.